EDI, Older Than Your Dad And Still Runs Global Trade.
A $34 billion market held together by 60 year old protocol, consultants charging by the hour, and a lot of very patient operations managers.
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A $34 billion market held together by 60 year old protocol, consultants charging by the hour, and a lot of very patient operations managers.
D2C brands running $5M a year on Shopify know their numbers better than B2B businesses processing $200M.
Self-service in B2B is almost never self service. It's a portal skin stretched over manual operations.
Five archetypes of disruption. Six defining traits of disruptor brands. Zero mention of what it means to disrupt.