Stop Building the Restaurant.
The best business in foodservice isn't food. It isn't distribution. It isn't even the restaurant. It's the business orbiting all three of them.
·21 min read
Everything so far. Pick a thread or start anywhere.
The best business in foodservice isn't food. It isn't distribution. It isn't even the restaurant. It's the business orbiting all three of them.
The $5 billion industry built on ingredients your gut can't process. And why nobody's fixed it.
PepsiCo just paid $1.95 billion for fizzy water with fibre in it. The three way cage match between Coke, Pepsi, and a guy who blew $300K on his first failed soda brand. The gut is big business.
This is the multi-billion dollar industry built on four ingredients your nan kept in her pantry.
If you're building a pet brand, the economics are extraordinary. Low COGS, high emotional attachment, weak regulation, subscription-friendly, what more could you want?
A bottle of wine costs $2 to $7 to make. It retails for $15 to $15,000.
Your $4 running gel costs about 15 cents to make. The primary ingredient? Maltodextrin.