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Product Economics

How category mechanics shape margins and outcomes.

Product Economics

Running Gels Are Just Expensive Candy

Your $4 running gel costs about 15 cents to make. The primary ingredient? Maltodextrin.

2 Mar 2026·12 min read

SHOW THE MATH.

The parts that don't make it into the case study.

Weekly operator-level breakdowns on category structure, margins, and distribution.

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The Breakdown

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