Extras

Tools, guides, and projects that came out of the writing.

Tools & Guides

Search Selector
Free Tool

Search Selector

Stop hitting yearly API limits in a month.

Search crosses business models. A D2C shopify brand, B2B distributor running SAP or Magazine on wordpress can all need Algolia. Adjust the filters to your catalogue size, search volume, team capability, and AI requirements, find what actually fits.

CMS Selector
Free Tool

CMS Selector

A CMS gets chosen by developers and lived in by everyone else.

The brief was a simple marketing website. What shipped was an enterprise content model nobody on the marketing team can drive. Filter for what your business needs, not what the agency tells you, and see which platforms genuinely fit.

Projects

Sable
Live

Sable

Trading partner onboarding in days, not months.

Built after watching distributors spend $200K+ a year on EDI integration that moves at the speed of a fax machine. 340+ pre-built adapters, visual mapping, per-customer catalogue and pricing managed automatically.