The Cure Sold as a Habit
Zyn Built a $16 Billion Business Out of a Loophole. Lucy Built a Brand Out of a Pharmacy Aisle.
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Zyn Built a $16 Billion Business Out of a Loophole. Lucy Built a Brand Out of a Pharmacy Aisle.
A $34 billion market held together by 60 year old protocol, consultants charging by the hour, and a lot of very patient operations managers.
D2C brands running $5M a year on Shopify know their numbers better than B2B businesses processing $200M.
Self-service in B2B is almost never self service. It's a portal skin stretched over manual operations.